A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Queen · She reigns over what has been built
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Cultivated
adjective · attribute of God
Ground worked on purpose — a woman who has been broken up, turned over and made fit to bear.
01Of land: prepared and used for growing crops
02Of a plant: grown deliberately rather than found wild
03Of a person: developed and refined by attention and care
04Improved by labour rather than left as it was
05Tended — watered, weeded, watched
06Made fruitful by repeated work on the same ground
07Trained — as a taste, a skill or a manner is cultivated
08Brought under management instead of left to chance
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Excavate
verb · the doing of it
To dig out — to remove what is in the way and uncover what was buried.
01To make a hole or channel by digging
02To remove earth carefully from a site
03To uncover something buried by digging it out
04To hollow out — to make room inside a mass
05To expose remains, foundations or treasure
06To clear ground so building or planting can begin
07To dig into a subject until what is under it shows
08To take out what does not belong there
09To open the earth deliberately, not accidentally
10To unearth — to bring up what the ground was holding
digdig outunearthhollow outclearuncoverscoop outmineburrowopen up
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Outdoors
noun · the office and the resource
The open field — the earth, the world, the universe, and every seed in it, all of it hers to work.
01The open air; any space outside a building
02The world of field, wood, water and sky
03The whole earth considered as workable ground
04Nature taken as material rather than scenery
05The territory a woman has to work with
06Everything outside her own four walls
07The commons — land, weather, seasons, seed
08A place of labour, not only of leisure
09The universe, offered as raw supply
10The larger world into which her work is set
the open airoutsidenaturethe landthe fieldsthe wildthe earthopen countrythe worldout of doors
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.