A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Mastery · She reigns over the kingdom she built
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Conscientious
adjective · attribute of God
Governed by conscience — the knowing-with that will not let her call a thing good when she has seen otherwise.
01Guided by conscience; ruled by an inner sense of right
02Careful to do what is right, whether or not it is seen
03Thorough and painstaking in every duty taken up
04From conscientia — a knowing together with oneself
05Scrupulous; unwilling to cut a corner
06Honest in small things as a habit of nature
07Diligent because the work is owed, not because it is watched
08Attentive to the whole of a matter, not the flattering half
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Equate
verb · the doing of it
To set two sides beside each other and read them against one another.
01To consider one thing equal or comparable to another
02To set two things side by side to be measured
03To state a relation between two sides of a matter
04From aequare — to make even, to level for comparison
05To balance one side against the other
06To find what corresponds between two unlike things
07To reduce a thing to its two terms
08To weigh a claim against its opposite
09To treat as equivalent for the sake of judgement
10To make an equation — this on one hand, that on the other
compareweighmatch upbalancemeasurelikenset againsteven outrelatesize up
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Opposites
noun · the office and the resource
What she has to work with — two sides, and the freedom to compare them. That is the perfection of the day.
01Things set over against each other; contraries
02The two ends of one thing
03Pairs that define each other by difference — light and dark, gain and loss
04From oppositus — placed facing
05The other face of any coin
06Counterparts that cannot exist alone
07Good and its absence, seen together
08Poles between which a true thing sits
09The two readings a matter allows
10The raw material of judgement
contrariestwo sidespolescounterpartsreversesextremesantithesesthe other endeither wayboth faces
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.