A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Queen · She increases the estate
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Continuous
adjective · attribute of God
Without a single gap — from continuare, to join together. One unbroken thing, all the way through.
01Forming an unbroken whole, with no interruption anywhere in it
02From continuare — to join, to make one continuous piece
03Extending without a break in space, time or sequence
04Uninterrupted — the river rather than the rainfall
05Connected throughout, so no part stands alone
06Ongoing in a way that needs no restarting
07Seamless — the joins cannot be found
08Perpetual in duration rather than repeated in occurrence
09Ever-flowing; the same water moving past
10The plainest picture of a thing that does not stop
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Evolve
verb · the doing of it
To unroll — from evolvere, to roll out. Not to become something else; to open out what was folded in.
01To develop gradually into a fuller or better form
02From evolvere — to roll out, to unroll a scroll
03To unfold what was already contained but not yet visible
04To change by degrees rather than by rupture
05To adapt to conditions without losing identity
06To grow more complex while staying the same thing
07To emerge — to come out into view over time
08To improve through succeeding generations of an idea
09To draw out; to give off what was held inside
10To keep becoming, which is the only way to stay alive
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Onset
noun · the office and the resource
The setting-on — the beginning of a thing, arriving whether or not you called for it.
01The beginning of something, especially something forceful
02The moment a condition or season starts to take effect
03A setting-upon; an assault or an approach
04The first arrival of a thing you will now have to handle
05The commencement — the point after which it is happening
06The start of a sound, a storm, a season, a work
07An attack in the old military sense: the charge going in
08The opening phase, when everything is still unformed
09What comes on you rather than what you set out on
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.