A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Queen's Shoes · She makes it profitable and sovereign
Layer Three
Sovereign CEO
The Prosperous One · She makes it prosperous and governing
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Clean
adjective · attribute of God
Free of what does not belong — an unmixed vessel, so what is inside can come out undiluted.
01Free from dirt, stain or contamination
02Unmixed — nothing foreign added to it
03Pure in motive as well as in appearance
04Clear of debt, clear of charge, clear of guilt
05Blank and ready — a clean page, a clean slate
06Complete and total, as in a clean break
07Honest and above-board in dealing
08Wholesome; free from what corrupts
09Neat and orderly, nothing out of place
10Sharp and exact, as a clean cut or a clean line
11Empty of clutter, so capacity is visible
12Fit to be handed to another without apology
purespotlessfreshwashedclearneattidyplainhonestemptybrightunspoiledpristineharmlessrighteousnot in doubtfairhonestlicitthoroughclarifiedjustifiedstraightlogicalrightabsoluteeasy to followinnocentunmixedvisibleaccurateflowinghumbleundistortedtending to one pointnaturalstandardrealstreamingunambiguousdeepprofitablecommonlowlyampletrue to the wordneatly solidpolishedfaultlessconstitutedsanehealthyfree spokenpoliteof great scopehaving innate skillvirtuousgoodnewplainmanifesthigh-gradefaithfuldetailedscrupulousreliable
Openly clean — she says the true thing plainly, without flattery and without hiding.
01Frank and sincere in speech
02Truthful without cruelty; open without carelessness
03Free from bias or pretense
04Straightforward — the same in private and in public
05Unposed, as in a candid photograph
06Fair-minded in judgment
07Plainly spoken, even when it costs her
08Transparent about motive as well as fact
09Honest enough to be trusted with a secret
10White and clear at the root — nothing dyed
frankhonestopendirectplainsinceretruthfulupfrontgenuinestraightnaturally occurringuncontrivedhappening at intimate levelimmediatetrustabledeductivecommon senseoutspokendecentsincereby one's own willto the wordliteraltruetraceablespecificunvarnishedundeviatingad ibatumfaithfulaccurateunerringterrenefactualvisiblenaturalwildinnateexposedtellingguilelesscontainedharmlessholding togetherproperthoroughsurepredestinehonest-to-Godwiserelaxedexhibitforthrighthumblevoraciousinstinctivepositiveshrewddemonstrativejustrecordedprovableunbeatablespot oncrystal clear
Clean, candid, and now cut down to essence — everything necessary, nothing wasted.
01Brief but complete; nothing essential left out
02Expressed in the fewest words that will carry the weight
03Cut down — pruned to its living wood
04Compact and dense with meaning
05Free of padding, hedging or repetition
06Precise; exact in scope
07Economical — costly nothing extra to say or run
08Pithy, so it is remembered after she leaves
09Distilled, as a syrup is reduced to sweetness
10Governing by clarity rather than by volume
briefshortcleartightexactcompactto the pointsparingpithydistilledmeaningfulfathomableable to be comprehendedintelligiblepresent the essential elementswell-tunedin stepevocativenoble-mindedwell thought outgraciouseffectivesignificantillustriousrighteousneatmeetfittingapropofituprightworkableto the pointformidablereasonedlogicalidealevidentpiquanttailor-madegainfulcrispeasily readperpetualfervidwell structuredfaultlesstemperateinnatesaneflawlessfree from pollutantsdecorateredeemedcleanedexactexpungedemigrammaticforthwithelliptictellingaccuratecurtatetrenchant
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Expose
verb · the character of the thing
To uncover — to let the light in on what is actually there before arranging it.
01To uncover; to lay open to view
02To bring a hidden thing into the light
03To leave unprotected so it can be seen truly
04To make known what was concealed
05To reveal the real condition of a thing
06To subject to air, light or examination
07To display for the first time
08To unmask what was pretending
09To open a surface so it can be worked on
10To admit the truth about what you are carrying
uncoverrevealshowopenunveilbarediscloseair outbring to lightadmit
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Openness
noun · the office and the resource
Room — unobstructed space and unguarded honesty, the raw material of all potential.
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.