A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Queen's Shoes · She makes it profitable and sovereign
Layer Three
Sovereign CEO
The Prosperous One · She governs and prospers
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Calm
adjective · attribute of God
Untroubled by the size of the thing — still water that can still be worked on.
01Free from agitation, violence or storm
02Still — as water with no wind on it
03Undisturbed by noise or by news
04Tranquil in mind while circumstances move
05Serene; at rest without being asleep
06Unruffled — nothing on the surface to read
07Quiet in manner and unhurried in speech
08Placid, peaceable, slow to alarm
09Self-possessed in the middle of urgency
10Windless; a pause in which work can be done
11Soothing — her presence lowers the room
12Sedate and even-tempered by habit, not by effort
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Exhale
verb · the character of the thing
To breathe out first — the release that makes room before anything is taken in.
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Ocean
noun · the office and the resource
A supply so continual that taking from it changes nothing.
01The vast body of salt water covering the earth
02An immensity — more than can be counted or spent
03A supply that renews itself by tide, not by effort
04Depth: most of what it holds is not yet seen
05A carrier — it moves ships, trade and nations
06A giver: it breathes out most of the world's oxygen
07Abundance that arrives on a shore without invoice
08The source of shells, salt, pearls and fish
09A boundary and a road at the same time
10Continual motion — it is never finished arriving
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.