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Intelligence · Days 1–10Day 1

The CEO Words · Three layers, one law

The Law of Plan

Jewel of the day · Blue Sapphire. C is who she is. E is how she works. O is what she holds and increases.

Spoken on this day

Day One is the Law of Plan. It is the floor of the whole thirty. Every other law is laid on top of this one, and every other law stays under it — a plan is not the first step you take and then leave behind, it is the thing the rest of the days are standing on.

It is an IN day. Before anything is spent or shown, it is drawn. The plan is the blueprint, and a blueprint is intelligence made visible.

The Adventure CEO begins as created. You are made — beautifully and wonderfully — and so is every idea you carry. That matters at the start of a business, because a created thing already has a maker's intention in it; you are not inventing yourself out of nothing, you are finding the design and building to it. First you learn to form and structure you. Then the same laws form and structure the things you make.

How she moves is to exist. Existing is real work: to stand out, to hold your own head above water, to remain. Before excellence, presence. And what she has to work with is One. One is the whole arithmetic of life — one added to anything and then multiplied will always increase. That is why one moment, one page, one call, one woman is never small.

The Architect becomes creatable. Creatable means makeable — it can be done, it is reachable, it is in the bag. God is reachable. The blueprint is doable. Nothing about the plan is theoretical once you know the thing is creatable.

Her way of moving is to excel, because now she is past merely existing and into surpassing. And what she becomes is an organism — a living structure whose parts feed each other. A business built on Day One is not a machine with parts bolted on; it is a body that grows.

In the Sovereign she becomes creative. Created, then creatable, then creative — she is now the one making. Her way of moving is to exalt: everything can be lifted up, ascended, increased. She does not fix things so much as raise them.

And what she holds is obeisance. Obeisance is not mere obedience. Obedience does as it is told; obeisance bows — it is the deep bend of the woman who has understood how a thing is made and works with the law instead of against it. This is the plan: created, creatable, creative — exist, excel, exalt — one, organism, obeisance.

Layer One

Created · Exist · One

Layer Two

Creatable · Excel · Organism

Layer Three

Creative · Exalt · Obeisance

Layer One

The Adventure CEO

The Novice · She makes a thing profitable

She begins created — made on purpose, and so is the idea she is carrying. How she moves is to exist: to stand out and hold her own head above water. And what she works with is One, the number that increases everything it is added to.

C

The Attribute · WHO she is

Created

adjective · attribute of God

Made on purpose, by design — with the maker's intention still inside the thing.

madeformedbuiltdesignedshapedbegunbornfoundedproducedfashionedinventedstarted
  1. 01Brought into being by a maker rather than by accident
  2. 02Formed and given shape where there was none
  3. 03Designed — intention present before the first material
  4. 04Caused to exist; called out of nothing into something
  5. 05Fashioned with care, as a garment is cut to a body
  6. 06Appointed to a purpose at the moment of making
  7. 07Wonderfully and fearfully made, down to the unseen parts
  8. 08Original — not copied from another thing
  9. 09Instituted; established as a standing thing
  10. 10Begotten of a plan that existed before the thing did
  11. 11Composed of parts that were chosen, not gathered
  12. 12Owned by its maker, and therefore accountable to a design
More words for Created
E

The Character · HOW she works

Exist

verb · the character of the thing

To stand out and remain — to hold your own head above water before anything else is asked of you.

beliveremainstandstayhold onsurvivecontinuebe presentkeep going
  1. 01To be — to have actual being rather than intention only
  2. 02From ex + sistere: to stand out, to stand forth
  3. 03To continue to be; to remain in spite of pressure
  4. 04To keep one's head above water; to subsist
  5. 05To occupy a real place, not a hoped-for one
  6. 06To live — to carry on the business of being alive
  7. 07To be found present when someone looks
  8. 08To endure through a stretch of time, however plain
  9. 09To have standing; to be counted among what is real
  10. 10To be extant — still here, still going
More words for Exist
O

The Perfection · WHAT she holds and increases

One

noun · the office and the resource

The unit — added to anything and then multiplied, it always increases.

singlefirstunitwholealoneunitystartselfone thingthe beginning
  1. 01The first number; the beginning of all counting
  2. 02A single unit — the smallest thing that can be increased
  3. 03Unity: many parts regarded as a whole
  4. 04The multiplier that leaves a thing itself, and the addend that grows it
  5. 05One person — the irreducible place all work begins
  6. 06The first of a series, which sets the pattern of the rest
  7. 07Wholeness; being undivided within oneself
  8. 08A single day, moment or page — the only unit actually available
  9. 09The one, singular in kind: unmatched, unequalled
  10. 10Agreement — as when two are said to be one
More words for One

Layer Two

The Architect CEO

Systems · She makes it profitable and sovereign

Created becomes creatable — makeable, reachable, in the bag. She stops merely existing and begins to excel, and what she becomes is an organism: a living structure whose parts feed one another.

C

The Attribute · WHO she is

Creatable

adjective · attribute of God

Makeable — it can be done. The blueprint is doable and the maker is reachable.

makeabledoablepossiblebuildablewithin reachachievableworkableattainablein the bagable to be donepracticalreachable
  1. 01Able to be made; capable of being brought into being
  2. 02Doable — within reach of real hands and real days
  3. 03Achievable by design rather than by luck
  4. 04Possible in fact, not merely in theory
  5. 05Producible with the materials actually available
  6. 06Buildable from a plan that already exists
  7. 07Attainable — the distance between here and it is measurable
  8. 08Feasible when broken into its parts
  9. 09Reproducible, so it can be made more than once
  10. 10Open to being formed; not fixed or finished
  11. 11Reachable, as the maker himself is reachable
  12. 12Waiting on a builder rather than on permission
More words for Creatable
E

The Character · HOW she works

Excel

verb · the character of the thing

To rise above the line — past existing and into surpassing.

shinesurpassoutdorisestand outbe bestexceedmastergo beyondlead
  1. 01To be superior in quality or achievement
  2. 02From excellere — to rise up, to be eminent
  3. 03To surpass what was previously done, including one's own last work
  4. 04To outdo without needing to diminish another
  5. 05To be very good at one particular thing
  6. 06To exceed the standard rather than meet it
  7. 07To distinguish oneself by the quality of the work
  8. 08To go beyond the requirement on purpose
  9. 09To shine; to stand above the ordinary level
  10. 10To be preeminent in a field by mastery, not volume
More words for Excel
O

The Perfection · WHAT she holds and increases

Organism

noun · the office and the resource

A living structure whose parts feed each other — a body, not a bolted machine.

bodyliving thingsystembeingstructurecreaturewholelifeformorganisation
  1. 01A living being made of parts that depend on one another
  2. 02A whole in which each member serves the life of the rest
  3. 03Any structured system organised as if it were alive
  4. 04A body — arranged, ordered, fitted together
  5. 05An entity that grows rather than being assembled
  6. 06A form capable of self-repair and reproduction
  7. 07A community acting as a single living thing
  8. 08An institution whose health can be measured like a body's
  9. 09Something that must be fed, not merely operated
  10. 10A design in which nothing is decorative — every part has an office
More words for Organism

Layer Three

The Sovereign CEO

Mastery · She makes it prosperous

Creatable becomes creative — now she is the one making. How she moves is to exalt: everything can be lifted, ascended, increased. And what she holds is obeisance, the deep bow of a woman who works with law rather than against it.

C

The Attribute · WHO she is

Creative

adjective · attribute of God

Making, not only made — the mastery level of the plan.

inventiveoriginalimaginativeresourcefulartisticcleverfertileproductivevisionarymakinggiftedfree
  1. 01Having the power to bring new things into being
  2. 02Inventive — able to find the way where none is marked
  3. 03Originating rather than repeating
  4. 04Imaginative in the practical sense: able to see it before it exists
  5. 05Fertile; productive of more than was put in
  6. 06Resourceful under limitation
  7. 07Generative — one work seeds the next
  8. 08Formative: giving shape to what is still unshaped
  9. 09Artistic in execution as well as intention
  10. 10Free — not bound to the only way it has been done
  11. 11Visionary, holding the finished thing in mind while building
  12. 12Life-giving; what she touches becomes able to make in turn
More words for Creative
E

The Character · HOW she works

Exalt

verb · the character of the thing

To lift a thing up — everything can be raised, ascended and increased.

liftraisehonourpraiseelevatepromoteupliftmagnifydignifyincrease
  1. 01To raise high; to lift up in rank or honour
  2. 02From exaltare — to make high
  3. 03To elevate the standing of a person or a thing
  4. 04To praise in a way that actually increases what is praised
  5. 05To dignify — to treat as worthy and thereby make it worthier
  6. 06To promote to a higher office
  7. 07To intensify; to heighten the quality of
  8. 08To glorify what is good so others can see it
  9. 09To lift out of low estate
  10. 10To ascend a thing rung by rung rather than replacing it
More words for Exalt
O

The Perfection · WHAT she holds and increases

Obeisance

noun · the office and the resource

The bow of understanding — not mere obedience, but adherence to how a thing is made.

bowrespecthonourhomagereverencedeferencesubmissionloyaltyregardadherence
  1. 01A movement of the body expressing deep respect — a bow
  2. 02Homage; honour rendered to rightful authority
  3. 03Deference given knowingly, not extracted
  4. 04Adherence to a law because its working is understood
  5. 05Submission that is chosen and therefore powerful
  6. 06Reverence — regard for the order a thing was built on
  7. 07Allegiance, pledged and kept
  8. 08Courtesy toward the design rather than argument with it
  9. 09The posture that precedes being lifted up
  10. 10Acknowledgement that a law holds whether or not one likes it
More words for Obeisance

The Wardrobe & the Adventure · Day 1

The First Step Out the Gate

Adventure CEO · Form

Travelling cloak

undyed linen

You stop dressing for the room you are leaving.

Architect CEO · Function

Girdle of the road

plaited leather

Everything loose gets tied down before you move.

Sovereign CEO · Dominion

Sandals, well-fitted

oiled hide

You choose distance over comfort, and get both.

Where this law was proved · Bedford, England · written in gaol · 1678

Christian leaves the City of Destruction with fingers in his ears

The lesson from the past

Nobody is talked into a journey. The road begins the moment one person walks while everyone else is still discussing it.

The future it opens

The first day of your thirty is the whole thirty in seed. Walk it plainly and the rest of the road has already agreed to open.

The burden Christian sets down today

The opinion of the people who are not coming with you.

From the classics · The Pilgrim's Progress

Christian at the Wicket Gate — 'Knock, and it shall be opened.'

The Classics Shelf →

Write it by hand · the day's three lines

  1. 01What am I still discussing that I should simply begin?

  2. 02The one step I can take before sundown is —

  3. 03Who is not coming with me, and can I bless them anyway?

Connected · Cooperative · Coordinated. Establish · Extend · Expand. Organization · Organizer · Organizations. Same law, three heights: profitable, then profitable and sovereign, then prosperous.

Proprietary planner system · Patent pending