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A sunlit stone room in the castle with a key resting on a marble table

The Laws of Increase

The Room of Thirty Keys

One room. Thirty doors. A key for every day. Take one key, open one law — the words, the stone, the tools, the work of a woman becoming the CEO of her own estate.

An intro to the laws

The Triacontagon

Thirty days drawn as a thirty-sided figure. Turn the dial and hover a wedge — every piece of this pie is an angle, and every angle is an extension of the CEO words. That is the whole architecture of the thirty days.

1DAY

Every piece of the pie is an angle

The Law of Plan

Thirty sides, thirty angles. Each wedge is one extension of the CEO words — the C, the attribute of a woman and of her business; the E, her character in motion, what she does that day; and the O, the perfection — her office. Her office as a woman, and the office she is given here to create in, market herself from, connect through, and grow a business inside.

C · Attribute

Created

Made on purpose, by design — with the maker's intention still inside the thing.

E · Character

Exist

To stand out and remain — to hold your own head above water before anything else is asked of you.

O · Perfection · Office

One

The unit — added to anything and then multiplied, it always increases.

Open Day 1 in the planner

The keys grow in sequence

01 · 01 · 02 · 03 · 05 · 08 · 13 · 21 — increase never arrives in equal steps. Each day is built on the two before it. The keys marked in gold below are the sequence days, where the growth folds over on itself.

Take a key