A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Mastery · She reigns over the kingdom she built
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Considerate
adjective · attribute of God
Full of thought — con sidere, with the stars. She studies the sky before she steers.
01Given to careful thought before acting
02Thoughtful of the needs and feelings of others
03Marked by deliberation rather than reaction
04Attentive to what a thing will cost before it is done
05Reflective; weighing a matter in the mind
06From considerare — to observe the stars closely
07Slow to speak because she is busy looking
08Regardful — holding another in view while she moves
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Esteem
verb · the doing of it
The beginning of value — to gauge what a thing is worth before you spend it.
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Omen
noun · the office and the resource
The sign — not the option. The alchemist's world speaking to the woman paying attention.
01A sign of something to come
02An event regarded as a foretelling
03A prophetic indication read in the ordinary
04A token or portent of good or ill
05The first small evidence of a coming season
06An augury — what the watchful notice early
07A warning given before the consequence
08An intimation — the world hinting before it speaks
09A signal placed in the road for the one who is looking
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.