A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Queen · She increases the estate
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Contemplative
adjective · attribute of God
Given to long looking — she can hold a thing in the mind without grabbing it or discarding it.
01Given to thoughtful, sustained observation of a thing
02From contemplari — to gaze attentively, to mark out a space and watch it
03Able to sit with a question until it opens
04Reflective rather than reactive
05Inclined to consider before concluding
06Quiet enough inside to hear what a thing is saying
07Able to look at both sides of an equation at once
08Studious of causes, not only of results
09Unhurried in judgement without being slow in action
10Prayerful — thinking in the presence of something larger
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Entertain
verb · the doing of it
To hold a thought in the mind and give it room — considering it without committing to it or killing it.
01To hold an idea in the mind and give it consideration
02From entretenir — to hold among, to keep together
03To allow a possibility a seat at the table
04To consider a proposal without yet accepting it
05To keep a question in company with other questions
06To weigh what belongs on each side of an equation
07To receive a thought as a guest rather than a master
08To turn a notion over long enough to see its shape
09To hold two options at once without panicking
10To occupy the mind with a thing on purpose
considerholdthink aboutweighallowmullkeep in mindtoy withhostgive room
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Outcome
noun · the office and the resource
Not output — outcome. Not what came off the machine, but what actually came of it.
01The way a thing turns out; the result of a process
02What comes out of an action, once everything has settled
03The consequence, as distinct from the product
04The end reached, whether or not it was aimed at
05What a person is left holding afterward
06The change made in the world by the work
07Not the quantity produced, but the difference produced
08The answer the equation was actually solving for
09What can be measured after the noise stops
10The thing worth naming before the work begins
resultupshotwhat came of itendconsequenceeffectreturnconclusionpayoffthe difference
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.