A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Queen · She increases the estate
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Committed
adjective · attribute of God
Given over to an objective in advance of feeling — the first step of priority, and the cheapest one to skip.
01Bound by a decision already made, before the day argues with it
02From committere — to send together, to entrust a thing into keeping
03Committed to an objective, never to an object
04The word that outlasts the mood that produced it
05Pledged in a way another person could verify
06Willing to be held to it out loud
07The end of renegotiating the same choice each morning
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Engage
verb · the doing of it
To come into contact and take hold — the gear meeting the gear. You engage long before you embrace.
01To occupy oneself with a thing in a way that costs time
02From engager — to put in pledge, to bind oneself
03To mesh, as gears mesh: contact that transfers power
04To enter the work rather than admire it
05To make first contact with a person, a market, a page
06To be engaged — promised, in motion, publicly under way
07To hold attention on one thing long enough for it to answer
08The step women skip on the way to embracing
09To join the matter, not to observe it
10To begin so that the objective can be tested
involveoccupytake partenterconnectcommitjoinattendwork attake hold
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Objective
noun · the office and the resource
The aim itself — the thing thrown out ahead of her that everything else is ordered toward.
01The end toward which effort is directed
02From objectum — that which is thrown before, placed in front
03The aim held in vision and in envisage at the same time
04What makes an ordinary hour countable
05The one thing a commitment is legitimately made to
06Clear enough that another woman could tell if it were met
07Not a wish; a stated end with a shape
08The target that decides what gets set down
09Held ahead of her, so it can pull rather than push
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.