The Law of Presentation

Charming enough to be carried. What is cute gets cared for while it is still small.

1. 01Attractive in a delightful, disarming way
2. 02Pleasing because it is small and new
3. 03Charming without effort or argument
4. 04Endearing to look upon
5. 05Clever and quick in a way that pleases
6. 06Winsome — winning affection rather than demanding it
7. 07Appealing at first sight, before explanation
8. 08Sweet in manner, easy to welcome
9. 09Delightfully distinctive rather than merely correct
10. 10Lovable in its unfinished state

She draws people to her before she shows them anything.

1. 01To cause to be loved or well liked
2. 02To make dear to another
3. 03To win affection by manner rather than proof
4. 04To draw a person near of their own will
5. 05To make oneself welcome
6. 06To create warmth that opens a door
7. 07To attach another's heart to a thing
8. 08To gain goodwill before asking anything
9. 09To make a stranger feel already known
10. 10To become precious to those you serve

The raw resource: something in her that has never existed before.

1. 01The quality of being new and not copied
2. 02Freshness of thought or making
3. 03The ability to create rather than imitate
4. 04Distinctiveness — unlike anything already offered
5. 05Inventiveness, the making of what was not there
6. 06Independence of mind in design
7. 07The mark that proves a thing came from you
8. 08Creative power held before it is expressed
9. 09Newness that gives a thing its worth
10. 10The first form of a thing, from which copies come

Proven by time. She no longer needs to be new to be wanted.

1. 01Of the highest quality, judged so over time
2. 02Serving as a standard others are measured by
3. 03Timeless rather than fashionable
4. 04Simple in form because nothing needless remains
5. 05Traditional in the best sense — trusted
6. 06Enduring, still valued long after its season
7. 07Typical of the finest example of its kind
8. 08Elegant without ornament
9. 09Established, no longer requiring defense
10. 10Worthy of being studied and copied

Having drawn them near, she now sets the thing plainly in the light.

1. 01To put on public display
2. 02To show openly and deliberately
3. 03To present evidence of what is true
4. 04To manifest a quality so it can be seen
5. 05To place a work where it can be examined
6. 06To demonstrate ability by showing the work
7. 07To offer for viewing rather than for defense
8. 08To reveal what was previously kept private
9. 09To stage a thing in its best true light
10. 10To display so that value can be judged

She is no longer only creative — she is the source from which copies come.

1. 01The first form of a thing, from which others derive
2. 02The authentic work, not a reproduction
3. 03A person unlike anyone else of their kind
4. 04The source document, pattern, or master
5. 05One who sets a precedent rather than follows it
6. 06A creation bearing the maker's own hand
7. 07The genuine article, verifiable as first
8. 08That which is imitated but never equalled
9. 09A thing with its own identity, not borrowed
10. 10The prototype from which an estate is built

Complete. Finished. Nothing missing and nothing forced.

1. 01Complete in every respect
2. 02Perfect of its kind, wanting nothing
3. 03Supremely skilled through long practice
4. 04Fully accomplished, having finished the work
5. 05Mastered — the skill has become nature
6. 06Total, admitting no partial measure
7. 07Of the highest degree attainable
8. 08Brought to completion rather than left promising
9. 09Flawless in execution because it is habitual
10. 10Whole, so that presentation costs no effort

She no longer shows the thing — she is the picture of it.

1. 01To be a perfect example of something
2. 02To embody the essence of a quality
3. 03To represent a whole in one figure
4. 04To sum up a thing by being it
5. 05To personify an ideal in visible form
6. 06To condense many virtues into one presence
7. 07To stand as the type others point to
8. 08To illustrate by existence rather than argument
9. 09To become the definition of a standard
10. 10To carry a movement in one's own person

Many one-of-a-kind works, people, and houses — each with its own identity, all bearing her mark.

1. 01Many authentic works, each first of its kind
2. 02A collection of masters from which copies come
3. 03People raised to be themselves, not imitations
4. 04Distinct products each holding its own identity
5. 05Houses and ventures that cannot be duplicated
6. 06An estate of authentic assets rather than trends
7. 07Patterns entrusted to others to carry forward
8. 08Creations that outlive the maker's presence
9. 09The proof of a creator: she makes originals, not copies
10. 10Inheritance — what is signed, dated, and passed on