A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Crown · She makes it prosperous
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Courageous
adjective · attribute of God
Willing to act while the fear is still in the room — heart, not the absence of fear.
01Having or showing courage; brave
02Able to face danger, difficulty or pain without turning back
03Acting rightly when it costs something to do so
04Not deterred by the risk of loss
05Bold in undertaking what others avoid
06Firm in spirit under pressure
07From cor, the heart — full of heart
08Willing to be the first to move
09Steady in the presence of fear rather than free of it
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Endeavor
verb · the doing of it
To try in earnest — to put yourself into the attempt before you know it will work.
01To try hard to achieve something
02To make a serious, sustained effort
03To attempt, especially something difficult
04To strive toward a result
05To exert yourself toward a set aim
06To undertake a task with intent to finish it
07To labour at a thing rather than wish for it
08To apply effort deliberately, not casually
09To venture — to put effort at risk
10To do your utmost with what is in your hand
tryattemptstrivework ataimlabourpushmake an efforthave a goundertake
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Occasion
noun · the office and the resource
The moment that presents itself — the opening you endeavor into.
01A particular time when something happens
02A suitable moment or opportunity for a thing
03An event or gathering of some importance
04The cause or reason that brings a thing about
05A juncture — a point at which action becomes possible
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.